#FINDYOURSPOT is a branding campaign that was launched to market EdgeProp Singapore’s new microsite in 2019. Tying in its launch with our nation’s birthday, the microsite houses everything you’ll need to know about Singapore’s neighbourhoods — nearby amenities, editorials, videos and listings available in the area.

For this project, I conducted a couple rounds of research and surveys to determine what was representative of each neighbourhood, and compiled a list of trivia for them. Playing with the familiar house silhouette of EdgeProp’s favicon, 27 icons were developed for the microsite.

A series of print ads, digital banners, videos, microsite elements as well as out-of-home ads in the form of bus wraps were also designed for this extensive campaign. Visit the microsite here

Art direction, Branding and Graphics, 2019.