More fun with a splash of vitamins.

A favourite in the UK, Ribena is a fruit juice beverage beloved by generations of consumers since it was first released in 1938.

This pitch was developed for Ribena’s rebranding campaign targeting teenagers. Incorporating splashes of graffiti, it is a refreshing representation of the blackcurrant juice while simulating the joy and fun that consumers would derive from consuming the beverage.

Commissioned by JKR Singapore, 2017.