Different on the inside.

Jif Jaf is the result of 12 months of development between the FMCG giant Kraft Heinz and independent creative agency Jones Knowles Ritchie (JKR) Singapore.

It is range of chocolate cookies with odd but delicious fillings such as cheese, matcha and chilli. Seemingly normal on the outside, but a little odd on the inside, I was involved in developing the curious personalities of the characters. I also worked on a range of packaging design layouts as well as artworks across e-commerce, social and offline touch points.

Commissioned by JKR Singapore, 2017.