Your path to fitness.

Cardiopuff is a fitness buddy conceptualised for a branding project consisting of posters, invitation cards, envelopes, postcards and a user manual. Three activities – running, riding and swimming, are used in the design concept to market the Cardiopuff's versatility.

This fictional product was illustrated in the form of a polar bear, a husky and a cat, all three of them sharing the same silhouette. It is a companionable accessory for assisting the user with their exercise routines. Inspired by Fitbit, but further enamoured with cute animals and the companionship of pets, the two was merged to create the CardioPuff.